“I would assume Deezer will get a lot of interest. He also points out that for developers that are targeting web apps the new Deezer development platform “looks very interesting” and at least may have an advantage over another player, if not Spotify itself: “I would like to be very opportunistic about taking Soundrop to more platforms, but we have a very good relationship with Spotify that we invested a lot in.” “For now our small team very busy making the best possible way to discover music in Spotify,” he says. “I think it’s exiting that there are more tools in place for developers to drive innovation, but we have not decided yet whether we’ll develop for Deezer,” says Inge Andre Sandvik, one of the founders of Soundrop, one of the more popular apps for Spotify, in which a Turntable-style app lets users enter “rooms” where they can listen to the same music together and create/add to others’ playlists off the Spotify catalog. Will this be enough to lure in the magic app makers?
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It seems like that reward comes regardless of whether the subscriber is taking Deezer’s free or premium service.ĭeezer’s also running two Hackathons in Berlin and Paris to drum up some buzz. They will get £9.99 ($16) - or one month of a premium subscription - for every new user that they bring to Deezer through their app. These partners include social networks Facebook, Twitter and last.fm carriers Orange, Belgacom and T-Mobile hi-fi makers Sonos and Logitech and car companies Nissan and Parrot.Īnd - just as later entrants to the mobile “platform wars” have used financial incentives to attract app developers to their operating systems - so, too, will Deezer. While today’s announcement opens the APIs up to independents, Deezer says that “early partners” have already been working on apps with Open Deezer. The APIs give developers not only access to the Deezer catalog of 15 million tracks and related metadata, but also Deezer’s HTML5-based music streaming technology, which can be used without downloading a desktop client (unlike Spotify, until recently).ĭevelopers also get “user data” access but it’s unclear whether that’s simply a case of user profiles or a wider look at analytics around what that user has consumed.
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“There is still so much we can create to enhance people’s music experience.” “We know we don’t have a monopoly on great ideas,” Daniel Marhely, the founder and CTO of Deezer, said in a statement.