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Maybe this is what happens when former lit majors fall in love with business analysis, but I’m hoping you agree. I can’t be the only one who sees stories in numbers. I don’t know about you, but I can’t think through these numbers without imagining the purchase decision, the channel, the process, and the scale of units, prices, and costs, assets we need, debts we accumulate, and so on. So does a set of starting costs, and a balance sheet, and a cash flow projection. What did she want? How did he find you? What made you different? These are all stories.Ī sales forecast tells a story.
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Just to give you the idea, think of your marketing strategy as a story about how a specific kind of buyer solves a problem or gets something he or she wants by encountering your business. That led to more recent posts including Stories as Business Strategy earlier this year.Īs time goes by I see increasing attention to the wisdom of framing ideas in stories. Suspend your image of a business plan as a document, for a while, and think of it as a collection of stories combined with concrete specifics or goals that aim to make those stories come true. This is moving forward with my sense of planning and stories as closely related: I paused to think about the importance of stories in so many different modes of thinking and communicating and of course, me being obsessed with business planning, I started thinking of stories as building blocks of planning.Īround that same time, people liked my post Let Your ‘Story’ Frame Your Business Plan, one of my columns at.
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A few years ago I was reading Seth Godin’s All Marketers Are Liars at about the same time that I caught Harvey Cox talking about the power of stories as truth telling in all major religions.